About us

Our family-run business provides natural skincare solutions for people prone to eczema and dry skin conditions. Whilst diet and nutrition play a major role in maintaining good health we often overlook the largest and fastest-growing organ ‘our skin’.

All of the plant-based products and recipes on this website were imagined, created, and developed in full from Carol’s Fraser's kitchen in London, England.

Meet the team

Carol Fraser


I am a fully certified Naturopathic Therapist with the International Association of Therapists (IAOTH) and Accredited by the Complementary Therapists Accreditation Association (CTAA). I have an additional Certificate Aromatherapy accredited by the International Association of Therapists (IAOTH) and she is a Certified Plant-based Nutritionist.

Anthony Ellis Cameron

MD & co-founder

Head of Business Development  & Customer Experience

Anthony earned his stripes as a online community manager at giffgaff during it's formative years. He is passionate about customer service and mutual giving.

Our Story

After my daughter suffered a mental breakdown, I was forced to quit my job in the City to care for her and find a solution to aid her recovery. After discovering a chemical imbalance in her body, I began to search for ways to improve her diet and soon I began learning how to grow our own food at home.

I volunteered on a 12-acre farm near the River Lea and took up horticultural studies in growing organic food, and then took further studies to support others on food growing programs. I later qualified as a nutritionist delivering holistic health workshops in my community and on rare occasions, from my kitchen at home in West London.

My experience in horticulture, cooking, and nutrition developed into an obsession with making plant based skincare products for our family at home in our kitchen. Over the years, I've learned a variety of new skills that have enabled me to transform my families' health and in 2015 I developed my first homemade moisturiser to help treat my teenage daughter's eczema.

Having tried the traditional steroid creams with little to no success, I began studying clinical aromatherapy in hopes that a natural alternative would be kinder to her skin and help to relieve the itching and discomfort. The nourishing plant-based ingredients helped to eliminate her eczema flare-ups and with the help of a healthy plant-based diet, we were able to win the battle with her eczema. My daughter's healing journey has led me into the fascinating world of natural medicine.

I have since fully certified as a registered Naturopathic Therapist with the International Association of Therapists (IAOTH) and Accredited by the Complementary Therapists Accreditation Association (CTAA).

It's now my mission to share these plant-based wonders with people. who just like us, tried the conventional creams, and now want to give natural solutions a try.

In October 2019, I launched the first purchasable version of my EU approved pure and natural skincare range. We make the natural eczema creams by hand using ancient plant-based ingredients sourced ethically from organic farmers across Africa and the Caribbean.

Need help? Let's chat.